Our Story

The Hour venerates silhouette, confidence and identity. It is dedicated to creating contemporary pieces that drape, frame and flatter the fuller figure.

Honed to perfectly serve women with curves, the brand focuses on elegant, beautifully executed designs. Each creation resonates with subtle flourishes, craftsman-led details and exacting tailoring.

London-based Nana Rasoeva found luxury plus size women’s clothing uninspiring, which prompted her to launch a collection of elevated essentials. As a trained doctor, Nana has empathy and an understanding of the female form. This proved invaluable when she launched her second career, dedicated to creating wardrobe solutions for curvy women. Nana studied patternmaking and design at London College of Fashion. Together with one of the industry’s most experienced luxury pattern cutters she has devised a way of using her knowledge to create clothes that are empowering and lend confidence.

The Aesthetic

The Expression The Expression

The Expression

The Cut The Cut

The Cut

The Versatility The Versatility

The Versatility