"THE HOUR is redefining the world of plus-size fashion."
Nana Rasoeva found luxury plus size women’s clothing uninspiring, which prompted her to launch a collection of elevated essentials. As a trained doctor, Nana has empathy and an understanding of the female form. This proved invaluable when she launched her second career, dedicated to creating wardrobe solutions for curvy women. Nana studied pattern making and design at London College of Fashion. Together with one of the industry’s most experienced luxury pattern cutters she devised a way of using her knowledge to create clothes that are empowering and lend confidence. Honed to perfectly serve women with curves, the brand focuses on elegant, beautifully executed designs.