Press

Woman & Home Magazine

Woman & Home Magazine

 

 

 

 

 

 

Woman & Home Magazine interviews THE Hour Founder Nana Rasoeva
TRENDI Magazine

TRENDI Magazine

 

 

 

 

Plus size fashion in Trendi Magazine 

OK! Magazine

OK! Magazine

 

 

 

Plus size fashion in Ok! MagazineThe Hour- Plus size
Arcadia Magazine

Arcadia Magazine

 

 

 

 

In December's issue of Arcadia Magazine Saffi Karina @saffi_karina looking hot in our super-versatile Diaphanous Coat.

Evening Standard | Best plus size dresses in the UK

Evening Standard | Best plus size dresses in the UK

 

 

 

 

 

Best plus size dresses in the UKThe Hour Art Print Dress
The Telegraph "The Hour creates beautiful pieces up to a size 28."

The Telegraph "The Hour creates beautiful pieces up to a size 28."

The Hour creates beautiful plus size pieces up to a size 28.
HELLO! Magazine | Our Art Print Dress was featured on writer Louise Pentland.

HELLO! Magazine | Our Art Print Dress was featured on writer Louise Pentland.

 

 

 

plus size dress 

Hot off the press! Our Art Print Dress was featured on super-glam writer Louise Pentland who was featured in HELLO! magazine 

The Sunday Telegraph, STELLA "Seven new plus-size labels to know now"

The Sunday Telegraph, STELLA "Seven new plus-size labels to know now"

plus size designersplus size brandsThe Hour Plus size clothes

Seven new plus-size labels to know now

‘A lot of the contemporary brands I love stop at a size 14 or 16 at a push, so I’m always hunting for the styles I can squeeze into.’ So says Jada Sezer, plus-size model and body-positivity advocate. And her sentiments are a familiar frustration to plenty of women: for many years those above a size 14 have been made – by certain brands, both high street and high end – to feel that they’re not welcome. Those brands simply didn’t make clothes that fitted them. Instead, plus-size shoppers were forced into specialist stores, frequently limited to badly cut styles in poor-quality fabrics. However, with the average British woman now shopping for a size 16 and plus-size accounting for 20 per cent of Britain’s womenswear spend in 2017, brands are finally beginning to respond. The plus-size market in the UK alone is valued at £6.6 billion. Social media platforms such as Twitter and Instagram have also given women a voice to call out brands that try to make them feel ashamed of their size. And they’ve given these women a place to show that, just like a size 8 blogger, they too are interested in fashion and can style up a storm. From sustainable swimwear to customisable dresses, here are seven new ‘size inclusive’ brands aimed at giving all women access to stylish pieces.

 

The Hour

Originally an obstetrician-gynaecologist in Tbilisi, Georgia, Nana Rasoeva moved to the UK in 2000. After going up a couple of sizes, the mother of three was frustrated by her clothing options (‘uninspiring, shapeless polyester’). She retrained as a designer and founded her label in 2018: a range of coats, dresses, shirts, trousers and knits in UK sizes 14-28, from £135. ‘We’re adept at cutting for curves; balancing proportions or shaping the waist to accentuate the female form,’ she says. ‘Style is about expressing yourself, making sure you look and feel great regardless of size or age.’ Her biggest hit is the classic tuxedo trousers. ‘I wore them to the Fashion Awards in December with our Diaphanous coat, but you can also dress them down with a white cotton shirt and trainers.’

Red Magazine "Finally, a plus-size brand we actually *want* to wear"

Red Magazine "Finally, a plus-size brand we actually *want* to wear"

plus-size brand we actually *want* to wearplus-size brand we want to wearTHE HOUR plus size clothes plus size brandplus size dressplus size denimplus size silk topplus sizeplus sizeplus size top

Style doesn't have to be compromised for fit

When shopping for plus-size clothing on the high street, many women have felt frustrated at the limited range of options available. Often, a key piece from a collection isn't available in bigger sizes, if the brand even stocks those sizes at all.

But, thanks to the powerful voice of the body positivity movement, the fashion industry is finally taking notice.

That's why plus-size shoppers have been flocking to The Hour, who pride themselves on creating contemporary, trend-led, flattering pieces for fuller figures, from size 14 upwards.

The label was launched by London-based Nana Rasoeva, who felt uninspired by luxury plus-size clothing for women, and wanted to fill the gap in the market. Rasoeva's lightbulb moment came while searching for summer clothes.

"I was disappointed with the quality, fit and fabric, everything," she says. "I wanted well-fitting clothes in natural fabrics that were cool and a pleasure to wear. Was I asking for the impossible? At the time that was how it seemed."

Dedicated to creating wardrobe solutions for curvy women, she founded The Hour to empower women and the female form, creating cuts to balance proportions and accentuating the waist.

And it's easy to see why women are raving about the brand. With innovative cuts and fabrics (think: silk, denim, sequins), The Hour takes standard plus-size fashion and puts their modern, on-trend, European-chic stamp all over it.