The plus size clothing designers you need to know about
Hanky hems and smock tops have been banished in favour of a much more fashion forward outlook within the plus size industry. The last five years has seen a huge rise in the availability of plus size fashion, with a host of new brands emerging and some well-established favourites creating a plus size offering. The stats suggest that over 50% of women now wear a size 14+, suggesting the market for plus size fashion is quickly catching up with, and might even overtake, its straight size sister.
While plus size fashion may have been living in the shadows, it is certainly having a moment in the sun right now and with the likes of Ashley Graham taking the world of plus size fashion mainstream it is easy to see why so many labels are keen to get involved.
This is a round-up of plus size brands you need to know, whether it’s reminding you of some old favourites that are bringing something fresh to the table or a new kid on the block, your AW18 shopping just got a whole lot more interesting…
Founded by London-based Nana Rasoeva, this new size-inclusive brand perfectly fulfils their mantra, ‘luxury that fits’. Focusing on trend-led, contemporary pieces that flatter the figure, balance proportions and accentuate the waist – something that has previously been lacking in many other plus size offerings – The Hour is available in sizes 14-26 and features a covetable mix of wardrobe essentials from tailored jackets to THE perfect pair of tuxedo trousers.